Design Process
Research & Competitive Audit
Studied global Adidas platforms and leading sportswear sites to understand user expectations, trends, and best practices in product browsing and conversion UX.
Wireframing
Built user flows and wireframes for key screens including homepage, product listings, filters, PDP (product detail pages), cart, and checkout.
High-Fidelity UI & Branding
Applied Adidas’ brand identity while localizing for cultural relevance. Integrated product storytelling, sharp visuals, bold typography, and modular grid systems.
Backend Asset Management
Uploaded product images, size variants, and descriptions directly to the Salesforce backend to ensure smooth product launch cycles and accurate merchandising.
Localized Shopping Experience
Modern, Mobile-First Layout
Trend-Aligned Visuals
Streamlined Checkout Flow
