Design Process
Understanding Brand & Global Guidelines
Studied the brand’s global design system and tone to ensure pixel-perfect consistency. Mapped out areas that could be optimized for the UAE audience (language, navigation style, layout priorities).
Trend-Driven Visual Updates
Implemented seasonal content updates: homepage carousels, promotional banners, and collection highlights. Ensured promotional content (like sales announcements) aligned with visual storytelling and brand voice
Product Display & Navigation
Enhanced product listing layouts for better filtering, sorting, and image presentation. Refined product detail pages to improve sizing guidance, availability feedback, and purchase clarity
Mobile Optimization
Prioritized mobile responsiveness due to the region’s mobile-first consumer base. Focused on thumb-friendly navigation, optimized grids, and smooth transitions
Salesforce Backend Management
Uploaded assets, banners, and UI images via Salesforce's backend. Maintained performance standards by compressing visuals and ensuring accessibility compliance
Elevated User Experience
Increased Engagement
Improved Conversion
Brand Consistency
